Greenhouse Gas Emissions – New Consumer Guide to Eco-friendly Ships

By George Backwell at December 12, 2010 22:59
Filed Under: General
Richard Branson (founder of the iconic Virgin brand that includes Virgin Airways) has put his financial muscle behind the launch of an apparently non-profitmaking website, ShippingEfficiency.org that assigns a 1 to 7 rating for greenhouse gas emission to each and every ship (excepting naval vessels) in a database of about 60,000 ocean going ships.  Branson and like-minded business leaders have it in mind by this means to blow the whistle on ships that fail to measure up in the fight against global warming.Leader of the project, Peter Boyd, explained the idea in a Sky News interview on 6, December 2010: "You can go online and see an estimate of how clean or dirty the ship is." Meaning that owners can show details of their fleet to eco-friendly shippers and potential charterers, enabling international brand name shippers with global trading patterns to pick ships with the best eco-friendly ratings to carry their products. It is with this business spin-off in mind that may lead some ... [More]

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